As creators and authors we know that including rich media can work to make our content more interesting and engaging. While high quality images, memes and graphics all serve this purpose, did you know that most major social networks all provide options to embed public social content published? Embedding social content into your posts is a good idea for the following reasons: It can work to bring a conversation into your posts It’s an interactive element that encourages engagement from readers They can work to provide context to the topic or credibility by sharing content from a trusted source Can work to increase followers by sharing your own social content It breaks up large blocks of text It’s a smart way to repurpose your social content Now that we’ve covered why embedding your social content is a good idea, lets dive into some examples! 1. How to embed a SlideShare presentation SlideShare is an incredible platform for not only discovering new presentations, but also an effective channel for repurposing your own content to reach new audiences. All public presentations on SlideShare can be embedded by copying and pasting a...
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Social content is increasingly being used by people to find information and purchase products. Search engines have embraced this trend and are displaying more social content and profiles into it’s results pages and the Knowledge Graph. Social content appearing in Google search results is nothing new. In fact, it dates back to 2009 when Google introduced an experiment called Social Search which added a new level of personalization to search results by including relevant content from social circles for signed-in users. In the same year, Google Real-Time Search was introduced which included timely content from sources such as Twitter and Facebook, but was discontinued two years later in 2011 when Google lost access to Twitter’s firehose (Twitter’s API that provided access to tweets as they are shared). Knowing that people trust recommendations from their friends and peers, in 2012 Google launched Search plus Your World which introduced Google+ posts and pages into signed-in users search results. Fast forward to the present it was announced in February 2015 that Google would once again gain access to Twitter’s firehose and tweets as they are shared in real-time. In this post, I’m going to...
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As creators and authors we know that including rich media can work to make our content more interesting and engaging. While high quality images, memes and graphics all serve this purpose, did you know that most major social networks all provide options to embed public social content published? Embedding social content into your posts is a good idea for the following reasons: It can work to bring a conversation into your posts It’s an interactive element that encourages engagement from readers They can work to provide context to the topic or credibility by sharing content from a trusted source Can work to increase followers by sharing your own social content It breaks up large blocks of text It’s a smart way to repurpose your social content Now that we’ve covered why embedding your social content is a good idea, lets dive into some examples! 1. How to embed a SlideShare presentation SlideShare is an incredible platform for not only discovering new presentations, but also an effective channel for repurposing your own content to reach new audiences. All public presentations on SlideShare can be embedded by copying and pasting a...
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