As creators and authors we know that including rich media can work to make our content more interesting and engaging. While high quality images, memes and graphics all serve this purpose, did you know that most major social networks all provide options to embed public social content published? Embedding social content into your posts is a good idea for the following reasons: It can work to bring a conversation into your posts It’s an interactive element that encourages engagement from readers They can work to provide context to the topic or credibility by sharing content from a trusted source Can work to increase followers by sharing your own social content It breaks up large blocks of text It’s a smart way to repurpose your social content Now that we’ve covered why embedding your social content is a good idea, lets dive into some examples! 1. How to embed a SlideShare presentation SlideShare is an incredible platform for not only discovering new presentations, but also an effective channel for repurposing your own content to reach new audiences. All public presentations on SlideShare can be embedded by copying and pasting a...
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If you look back at the digital marketing industry prior to 2012 and compare it to what it is today, it’s fair to say that much has changed. Most of the change that has occurred in the SEO industry over the past few years has been positive and has encouraged businesses to provide a better overall user experience through design, content, and community. The way people search for products and the devices and mediums they use to find them are constantly evolving, which represent a continuous opportunity to find and reach new audiences. With this in mind, here is a look at five key areas of focus for 2015, plus two areas you shouldn’t worry about too much. 1. Optimize Your Site for Mobile Search Mobile surpassed desktop searches last year, and both searches and purchases on mobile devices will only continue to grow rapidly. Recognizing this change in searcher behavior, Google had been making a concerted effort to educate and inform webmasters on optimizing for the mobile user experience. For example, recently we have seen Google release mobile-friendly labels in mobile search results, send mass notifications regarding mobile...
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As creators and authors we know that including rich media can work to make our content more interesting and engaging. While high quality images, memes and graphics all serve this purpose, did you know that most major social networks all provide options to embed public social content published? Embedding social content into your posts is a good idea for the following reasons: It can work to bring a conversation into your posts It’s an interactive element that encourages engagement from readers They can work to provide context to the topic or credibility by sharing content from a trusted source Can work to increase followers by sharing your own social content It breaks up large blocks of text It’s a smart way to repurpose your social content Now that we’ve covered why embedding your social content is a good idea, lets dive into some examples! 1. How to embed a SlideShare presentation SlideShare is an incredible platform for not only discovering new presentations, but also an effective channel for repurposing your own content to reach new audiences. All public presentations on SlideShare can be embedded by copying and pasting a...
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